The Future of Online Video Journalism
After reviewing Strike A Different Bargain With Online Video and watching the included videos, I got an added sense of how journalist are producing video content for the web. In David Pogue’s video posts he approaches it from a more comical viewpoint. On the surface level, Pogue needs to steer away from label teens as YOU people. Especially when the teen population is not the only group committing the crime of texting while driving, adults partake as well. But that aside, his productions are pretty cheesy. I don’t think this comedy is persuasive, in my mind it takes away his credibility. The overall compilation with music, his performance in the car and the person jumping in front of the car—all come across as a cheesy “vern fonk” like infomercial. So Pogue’s approach I think is a huge failure in the future of journalism. The future of journalism is searching for a voice that speaks to people on a personal level. Pogue comes across as talking to us (more of a dictator sense) what he needs to do is talk with us and relate to his audience on a more personal level.
Walter Mossberg, on the other hand although old and boring, is organic. His video productions are raw, its himself take it the way he is or don’t watch. Although this aspect may not be as flashy, it comes across to the audience as relatable and trustworthy. His voice is real and allows people to relate to him on a personal level. As we talk more and more about the future of journalism—the reoccurring theme I repeatedly see is the shift in people to gravitate towards journalism that is transparent, organic and conversational. Combine these and I think you can develop a widely relatable and accepted piece of video production for the new world of journalism.